The branding design process life-cycle for Rad Rooster took a total of 10 months to complete. On a weekly basis, I visited grocery retailers for merchandising analyses and reviewed numerous brands to better understand how to maximize our product label space. Additionally, I did extensive research on the FDA rules and regulations required on RTD beverages to make sure the NFP would be in compliance once distribution began. Instead of hiring a CPG design agency, I utilized my network and contracted a friend to work with me and help bring my design concept to life. I improved the initial formulation by enhancing its flavor profile and efficacy with the help of our formulation partner. Six SKUs were set to be produced for the pilot run. Simultaneously, I started working on the brand's go-to-market strategy for Y1.