Hi sandro
& team!
As a highly organized and strategic thinker with a proven track record of growing small businesses, I would love the opportunity to be Chief of Staff at Sanzo.
Most recently, I served as GM for two years at LA Artisan, a growing beverage CPG company. I audited and redeveloped the overall strategy for their flagship product, Grass Fed Coffee, resulting in a 50% decrease in operational costs and a 40% increase in brand exposure. Additionally, I managed logistics among our 3PL partner, sales team, and 4 major distributors.
Later, I spearheaded Rad Rooster, a second brand set to launch this summer. I revamped the original shrink-sleeve concept and refined the voice of the brand. I frequently met with partners and contractors to complete our 6 SKUs, establish COGs, and build supplier lists, while simultaneously preparing analyses and launching strategies to present to our CEO. Unfortunately, COVID put a stop to the project. A tough reality to face, but I know this preparation and experience was invaluable.
I love working at the ground level and growing with a business. As an entrepreneur myself, I understand the hustle and grind of startups and am very comfortable taking extra responsibility and ownership to fill different needs as they arise. At the end of the day, I do everything necessary to help the company move forward, diving in to find solutions to problems and develop strategies for growth.
Thank you for your consideration. I look forward to discussing the details of my qualifications!
Best,
Loretta
*Can renderings taken from Sanzo website
SUMMARY
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Strong morals and belief in supporting a business that strives to make a meaningful impact on the world
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Highly experienced in leading teams and executing duties in operations, sales, marketing, innovation, product/R&D
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Proven track record of building strong relationships, working with cross-functional teams, and managing external resources, including vendors and independent contractors
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Expertise in establishing and facilitating short-term goals that are aligned with the company’s long-term growth objectives
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Proficient in shaping policies and workflows from scratch in early-stage business development
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Proven ability to lead and excel in new and fast-paced environments with minimal guidance
EXPERIENCE
General Manager | LA Artisan | Los Angeles, CA | 2018 - 2020
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Established the company’s goals, workflow, and reshaped the working culture
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Rad Rooster
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Crafted and implemented the roadmap of early-stage business strategies for the development and pilot run of the company’s new hangover/CBD beverage brand
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Developed all go-to-market proposals and plans for launch: business plan, Y1 startup costs, expenses & budgeting, COGs, inventory ordering projections, and marketing strategies
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Grass Fed Coffee
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Supervised sales, operations, and marketing for company’s flagship butter coffee product
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Conducted P&L analyses and forecasted inventory, shipment allocations, and distribution
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Established new go-to-market strategies by implementing new sales funnels and digital marketing campaigns that generated an additional $5-10K/month in revenue
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Lead Account Manager | Kollaboration Creative Marketing | Los Angeles, CA | 2017 - 2019
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Managed 7 client accounts in marketing campaigns and grew the book of business to $330K+
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Led departments in coordination and execution of experiential marketing initiatives. Events included Westfield Lunar New Year, KCON LA, and KCON NY
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Mentored and motivated the internal team to nurture their skill sets and passions by holding weekly one-on-one workshops
Business Consultant | Independent Contractor | Los Angeles/New York | 2015 - Present
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Advise core teams for small businesses in non-profits, technology startups, consumer packaged goods, and fashion wholesale industries. Brands include Lucy Paris, Luxxel, Vivian Chan, Ben & Danny’s, and Doole: www.lorettawang.com
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Diagnose roadblocks preventing forward progress, develop and implement solutions, and recommend optimization and restructuring strategies
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Develop, test, and implement backend systems or establish third-party applications for long-term growth and scaling, which led to a $50K+ revenue increase for a client
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Drive awareness and traffic through new customer acquisition and conversions, as well as retaining and re-engaging existing customers
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Lead the strategy and execution of short-term and long-term actionable plans to maximize ROI
Founder/CEO | The Social Booth Co | Los Angeles/Philadelphia | 2014 - Present
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Product development passion project turned small business in white-labeling for photo booth brands. Originally launched adopting the B2C model, but now operates as B2B with brands across the East and West coasts: www.thesocialboothco.com
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Shape creative strategies and oversee visual direction for all projects. Responsible for all internal and external innovations including software, applications, web, print collateral, packaging, graphics, and branding
Vice President, Risk Management | Athos Insurance Services | Pasadena, CA | 2013 - 2014
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First employee of an early-stage company. Created, implemented, and supported new organizational processes, workflows, policies, and procedures
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Managed day-to-day operations and assisted with new business applicants (avg. 70 new business/day), change requests, technical support, and billing questions
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Created automated online quoting and policy platforms. Continually evaluated systems and online processes to improve the insured’s user experience, which ultimately improved overall employee efficiency on the back end
Risk Underwriter/Account Manager | New Century Insurance Services | Alhambra, CA | 2009 - 2012
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Performed statistical analyses to determine the risk factor of over 30 renewal applicants/day in all industries. Areas of insurance coverage types included General Liability, Property, Workers' Compensation, Health, Auto, and Umbrella & Excess Liability
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Provided additional aid and support to sales executive and customer service representative departments
EDUCATION
B.A., Communication Studies | Cal State University, Fullerton | 2011
CERTIFICATIONS
Insurance Consultant, Life & Health | CA Department of Insurance | 2019
Web Development Immersive | General Assembly | 2017
VOLUNTEER WORK
Community Development Volunteer | Adventures In Missions | South Africa + Swaziland | 2008 - 2009
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Took a year off college to teach elementary-level students creative thinking, assist women to find practical work opportunities, and help promote sustainable development within their communities
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Assisted with financial and operational tasks at the organization’s satellite office