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Loretta wang


Associate Product Manager - Martech


Los Angeles, CA


(626) 321-2960

Hi Spotify Team!

I’ve always been an advocate for the little guy with big dreams. I create a new Spotify playlist each quarter featuring new and emerging artists I find (in case you’re curious,  “2022 Q1” has artists like Ayzon, Dan Kye, and Julius Black). I’ve made a career of helping small businesses grow to scale. I love exploring craft fairs and pop-up stores to support local vendors. Even my toothpaste is from a small business! There’s something about the discovery that intrigues me, and it is with this passion that I express my utmost interest in the Associate Product Manager - Martech role with Spotify. 


I have over 8 years of hands-on experience leading over 25 project initiatives and strategies from concept to launch, including a variety of experience working cross-functionally with different teams on consumer-facing products. For example, at Athos Insurance Services, I successfully launched two new stand-alone products, which automated the insurance quoting system and enabled customers to receive personalized policies tailored to their individual needs. At Kollaboration Creative Marketing, I optimized marketing, operations, and restructured sales strategies to drive ROI, which tripled annual revenue to $600K. In my work with LA Artisan, I re-branded the flagship product, helped decrease budgeting costs by $200K, and spearheaded the early roadmap and GTM strategy for the second product set to launch.


I also have experience in Agile methodology and have worked as a Scrum Master for multiple technical projects. In addition to creating pitch decks, roadmaps and documenting product requirements for backlogs and MVPs, I programmed feature goals adhering to the end-users’ needs. 


I want to leverage my deep understanding of consumer needs and human-centered design thinking and assist artists in making better business decisions. I believe my love of music and the creative process, combined with my proven experience in using data to drive business growth from the ground up make me a strong candidate for the Associate Product Manager - Martech role at Spotify. 


Simply put, my dream would be to help artists and creatives achieve theirs. Thank you for your time and consideration.

Work Experience

Business & Technology Consultant

Los Angeles, CA
January 2015 - Present

  • Advise 13 startups during early-stage establishments or diagnose roadblocks preventing forward progress through data; develop and implement solutions through optimization and restructuring strategies to define new revenue, product, and growth goal objectives

  • Implemented systems with company founders in wholesale to establish inventory management OKRs; integrated additional third-party applications to drive long-term growth, increasing monthly revenue by $50K and employee productivity by 250%

  • Introduced custom internal dashboards containing performance metrics for c-suite and executives to better identify KPIs and end goals; KPIs and goals are now defined from quarterly to monthly

General Manager, Operations & Business Strategy

Los Angeles, CA
April 2019 - April 2020

  • Created and led complete re-brand and customer acquisition strategy through new upsell sales funnels and brand ambassador campaigns, resulting in a 150% increase in conversion within one quarter

  • Analyzed data from subscription service users and increased sales by 100% through improved e-commerce website experience and implemented new storefront and A+ Content on Amazon

  • Spearheaded roadmap of early-stage development to prepare new product offering; developed GTM strategy for Y1 launch

  • Managed a 35-member multi-disciplinary (Development, Design, Engineering, Marketing, Production/Fulfillment) team and coordinated weekly status reports with stakeholders towards the successful timeline and completion of pilot run

  • Conducted P&L analyses with leadership and achieved a $200K+ reduction in budget costs by identifying department overspends and establishing ROI pricing metrics 

  • Led A/B testing efforts for all marketing initiatives to optimize customer acquisition and increase user engagement by 50%

Lead Account Manager

Los Angeles, CA
December 2017 - April 2019

  • Managed business relationships with 10+ clients; determining brand voice, guidelines, position, and messaging. Presented marketing strategies/campaigns to drive ROI through social media content, email, ads, experiential events, influencers, and street teams; increased overall community engagement and book of business to $600K+ in annual revenue

  • Streamlined internal workflow and employee efficiency by leading sustainable adoption of new software tools, reduced analysis and proposal scope creation time by 8 hours per week

  • Managed 8 coordinators and crafted training and proposal documents to facilitate development of client relationships

Vice President

Los Angeles, CA
July 2013 - April 2014

  • Launched Athos Coverage Quotes product, which streamlined website quoting flows, optimized navigation menus, and automated policy purchase process, reducing the frequency of customer service queries by 50% 

  • Collaborated with developers and identified new product features by analyzing a weekly average of 300 business applications and change requests

  • Led evaluation and selection of new CRM system with a cross-functional team and accelerated customer retention rate by 200%



Project Management

Los Angeles, CA

Completion Date: May 2021

Web Development Immersive

Los Angeles, CA
Completion Date: September 2017

B.A. in Communication Studies

Fullerton, CA
Graduation Date: May 2011

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Microsoft Office, Trello, Jira, Asana, Basecamp, Git/GitHub, HTML, CSS, JavaScript, Bootstrap, Ruby on Rails, MERN Stack, Third Party APIs, PostSQL, Google Analytics, Shopify, Squarespace, Wix, WordPress, Adobe Photoshop, Adobe Lightroom, QuickBooks, Prototyping, Product Testing, Usability Testing, Wireframing, Product Research, A/B Testing, Agile, Scrum, Kanban, Lean, Leadership & Management, Digital Marketing, Project Management, Strategic Planning, Sales, Customer Service, Customer Support, Branding, Marketing, and E-Commerce

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