I recently served as General Manager for two years at LA Artisan, a growing beverage CPG company. I audited and redeveloped the overall strategy for their flagship product, Grass Fed Coffee, resulting in a 50% decrease in operational costs and a 40% increase in brand exposure. Additionally, I managed logistics among our 3PL partner, sales team, and 4 major distributors. Later, I spearheaded Rad Rooster, a second brand set to launch this summer. I revamped the original shrink-sleeve concept and refined the voice of the brand. I frequently met with partners and contractors to complete our 6 SKUs, establish COGs, and build supplier lists, while simultaneously preparing analyses and launching strategies to present to our CEO.
My specialty and passions include working with but not limited to non-profits, technology start-ups, consumer packaged goods, and fashion brands.
During my spare time, you will most likely find me hanging with my pup while woodworking, urban gardening, propagating NASA-recommended plants, and mastering the craft of ceramics. I also enjoy watching various sports games, reading/studying/working or listening to podcasts at a coffee or milk tea shop, attending local concerts, taco stand-hopping with my friends...or eating pizza...or fries...or sushi...or ramen...yum. 🌮 🍕 🍟 🍣 🍜
Podcast playlist & faves: Foundering, HBR IdeaCast, NPR News Now, Robinhood Snacks Daily, Taste Radio, and Yang Speaks