Prior to the retail distribution in natural chains, I focused on the creative direction and marketing channels on the consumer side. In addition to supervising day-to-day operations for Grass Fed Coffee, I led the implementation of a new funnel and marketing campaign that generated an additional $5-$10K revenue per month. Once distribution was established within 100+ retailers and c-stores, I took the lead to assess P&L analyses and prepared projections to forecast inventory needs, shipment allocations, and distribution
Attended trade shows and provided knowledge and positive experiences to buyers to make a lasting impression of the brand in the marketplace. Networked, connected and maintained relationships with East Coast and West Coast buyers; prepare emails, look books, marketing material, presentations, estimates, and bids as necessary to meet specific buyer needs
Policy Manager (BETA) is an application concept I created for small business owners to consolidate the management of important information regarding their business like insurance policies. Policy Manager (BETA) was built in React, Node.js, Express, MongoDB, and Mongoose within a 4-day sprint
A product development passion project turned small business into white-labeling for photo booth brands. Originally launched adopting the B2C model but now operated as B2B with brands across the East and West coast. We hosted our photo booth for Dick Van Dyke's charity event in 2014! www.thesocialboothco.com
Launched and maintained new revenue-generating platforms for wholesale and retail markets with content management systems
Marketing and Design; email campaigns for a client's Spring and Summer collections. All designs were created in Adobe Photoshop
Lead the digital strategy and execution of short and long-term actionable plans to maximize ROI and drive awareness and traffic through new customer acquisition and conversions, as well as retaining and re-engaging existing customers
PayUp is an application that keeps track of family and/or friends that owe money and sends text messages as a friendly reminder. This application was build in Node.js, Express, MongoDB, and Twilio integrated as a third-party API and was built within a 5-day sprint with two other team members
Developed, tested, and implemented systems for long-term growth and scaling in 4 months; produced $50K+ monthly revenue
The branding design process life-cycle for Rad Rooster took a total of 10 months to complete. On a weekly basis, I visited grocery retailers for merchandising analyses and reviewed numerous brands to better understand how to maximize our product label space. Additionally, I did extensive research on the FDA rules and regulations required on RTD beverages to make sure the NFP would be in compliance once distribution began. Instead of hiring a CPG design agency, I utilized my network and contracted a friend to work with me and help bring my design concept to life. I improved the initial formulation by enhancing its flavor profile and efficacy with the help of our formulation partner. Six SKUs were set to be produced for the pilot run. Simultaneously, I started working on the brand's go-to-market strategy for Y1.
Business Strategy and Operations Consultant for advising, and Project Manager for support in leading and implementing the Scope of Work. Deliverables pipeline included the creation and management of technical systems/processes, user guides and templates for fulfillment/production and operations, restructure of office and warehouse layout, e-commerce/CRM systems initiatives & implementation, new marketing initiatives & implementation
*Additional projects and scope available upon request.