HI, I'M LORETTA!
I develop effective business growth opportunities in the following disciplinaries (yes, I truly enjoy wearing many hats):
+ Account/Project Management
+ Brand Identity & Messaging
+ Budgeting + P&L Analyses
+ Business Strategy & Development
+ Creative Direction
+ Data Analysis
+ Event Production & Management
+ Product Research, Development & Management
+ Sales & Omnichannel Marketing (Digital, Field, Experiential, Influencer)
+ Sponsorship Strategy & Management
+ UX/UI/Web Development
+ Vendor Management
I recently served as General Manager, Operations & Business Strategy to audit and lead the entire re-brand, operations, marketing, and sales strategy for their flagship product. I managed a multi-disciplinary team and coordinated weekly status reports with our stakeholders. Concurrently, I spearheaded a second brand set to launch the following year. I was given the original concept to help refine the formulations and voice of the brand. I traveled often to meet with all our SME partners and developed the go-to-market strategy for Y1. Additionally, I did extensive research on the FDA rules and regulations required to ensure compliance. Instead of hiring a large design agency, I utilized my network and contracted a friend to work with us and help bring the product design concept to life. The R&D and design process life-cycle took a total of 10 months to finalize.
Startups are my passion. I love working at the ground level and growing with a business. I understand the hustle and grind and am very comfortable taking extra responsibility and ownership to fill different needs as they arise. At the end of the day, I do everything necessary to help the company move forward, diving in to find solutions to problems and develop strategies for growth.
During my spare time, you will most likely find me hanging with my pup while woodworking, urban gardening, propagating NASA-recommended plants, mastering the craft of ceramics, as well as bartending. I also enjoy watching various sports games, reading/studying/working, listening to podcasts at a coffee or milk tea shop, attending local concerts, taco stand-hopping with my friends...or eating pizza...or fries...or sushi...or ramen...yum. 🌮 🍕 🍟 🍣 🍜
Podcast Playlist: Foundering, HBR IdeaCast, NPR News Now, Robinhood Snacks Daily, Taste Radio, and Yang Speaks
Book Club Reads: The Body Keeps the Score, Clarity & Connection, Crying in H Mart, and Start With Why
Want to work on a project together? I'd love to hear from you! Let's connect!