I develop effective business growth opportunities in the following disciplinaries (yes, I truly enjoy wearing many hats):
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+ Account/Project Management
+ Brand Identity & Messaging
+ Budgeting + P&L Analyses
+ Business Strategy & Development
+ Creative Direction
+ Data Analysis
+ Event Production & Management
+ Product Research, Development & Management
+ Sales & Omnichannel Marketing (Digital, Field, Experiential, Influencer)
+ Sponsorship Strategy & Management
+ UX/UI/Web Development
+ Vendor Management
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As a full-time ops & business strategist and freelance consultant, I have successfully optimized marketing, operations, and restructured sales strategies for numerous small businesses with up to $5M in annual revenue (project details and scopes available upon request!). I am a former insurance underwriter (7 years, baby) that is data-driven and has a keen eye for design. My most recent professional development study includes a Project Management program that was completed within a 2-month span. Additionally, I completed a Full-Stack Web Development Immersive program to challenge and enhance my problem-solving and logic skill sets. During this 12-week program, I built a game application using HTML, CSS, and JavaScript, a fashion wholesale application using Ruby on Rails, a payment logging application using NodeJS, Express, and MongoDB, with Twilio integrated as a third-party API, and a policy management application in MERN stack. Understanding the structure and operation of a business in addition to the digital space can come with many challenges, but I have the skills needed to bridge the communication gap in the technical and non-technical teams. In 2014, I also established a passion project turned small business in product development and white-labeling for photo booth brands. We originally launched adopting the B2C model but now operate as B2B with brands across LA, SF, NYC, and PA.
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TLDR;
Startups are my passion. I love working at the ground level and growing with a business. I understand the hustle and grind and am very comfortable taking extra responsibility and ownership to fill different needs as they arise. At the end of the day, I do everything necessary to help the company move forward, diving in to find solutions to problems and develop strategies for growth.
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During my spare time, you will most likely find me hanging with my pup while woodworking, urban gardening, propagating NASA-recommended plants, mastering the craft of ceramics, as well as bartending. I also enjoy watching various sports games, reading/studying/working, listening to podcasts at a coffee or milk tea shop, attending local concerts, taco stand-hopping with my friends...or eating pizza...or fries...or sushi...or ramen...yum. 🌮 🍕 🍟 🍣 🍜
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Podcast Playlist: Foundering, HBR IdeaCast, NPR News Now, Robinhood Snacks Daily, Taste Radio, and Yang Speaks
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Book Club Reads: The Body Keeps the Score, Clarity & Connection, Crying in H Mart, and Start With Why
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Want to work on a project together? I'd love to hear from you! Let's connect!