As a consultant, I develop effective business growth opportunities in the following disciplinaries (yes, I truly enjoy wearing many hats):
+ Account/Project Management
+ Brand Identity & Messaging
+ Budgeting + P&L Analyses
+ Business Strategy & Development
+ Creative Direction
+ Data Analysis
+ Product Research & Development
+ Sales & Omnichannel Marketing
+ UX/UI/Web Development
I recently served as General Manager at a growing beverage CPG holding company. I audited and redeveloped the overall strategy for their flagship product, resulting in a 50% decrease in operational costs and a 40% increase in brand exposure within one quarter. I managed logistics among our 3PL partner, sales team, and 4 major distributors. Concurrently, I spearheaded a second brand set to launch last Fall (on pause indefinitely due to COVID). The branding design process life-cycle took a total of 10 months to complete. I regularly visited retailers for R&D, merchandising analyses, and reviewed numerous brands to better understand how to maximize our product label space. Additionally, I did extensive research on the FDA rules and regulations required on RTD beverages to make sure the NFP would be in compliance once distribution began. Instead of hiring a CPG design agency, I utilized my network and contracted a friend to work with me and help bring my design concept to life. I improved the initial formulation by enhancing its flavor profile and efficacy with the help of our formulation partner. Six SKUs were set to be produced for the pilot run. Simultaneously, I started working on the brand's go-to-market strategy for Y1.
Startups are my passion. I love working at the ground level and growing with a business. I understand the hustle and grind and am very comfortable taking extra responsibility and ownership to fill different needs as they arise. At the end of the day, I do everything necessary to help the company move forward, diving in to find solutions to problems and develop strategies for growth. My expertise includes working with non-profits, technology start-ups, consumer packaged goods, and fashion brands.
During my spare time, you will most likely find me hanging with my pup while woodworking, urban gardening, propagating NASA-recommended plants, and mastering the craft of ceramics. I also enjoy watching various sports games, reading/studying/working or listening to podcasts at a coffee or milk tea shop, attending local concerts, taco stand-hopping with my friends...or eating pizza...or fries...or sushi...or ramen...yum. 🌮 🍕 🍟 🍣 🍜
Podcast playlist & faves: Foundering, HBR IdeaCast, NPR News Now, Robinhood Snacks Daily, Taste Radio, and Yang Speaks
Want to work on a project together? I'd love to hear from you! Let's connect!