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hi, I'm Loretta. 🦦

It's a pleasure to e-meet you! I establish and develop business growth opportunities in the following disciplinaries (yep, I truly enjoy wearing many hats!):
+ Sales & Omnichannel Marketing
+ Account/Project Management
+ Budgeting & Financial Analysis
+ Business Strategy & Development
+ Product Research & Development
+ Brand Identity & Messaging
+ Data Analysis
+ Creative Direction 
+ UX/UI/Web Development

ABOUT

I am a strategy, branding, and tech consultant + project manager with a background in risk analysis (former insurance underwriter and manager for 6+ years), account management, product development, marketing, and web development. I am data-driven and have a keen eye for design. My strengths have mostly emerged in optimizing user-centered concepts and creating efficient operational processes and workflows with various systems and platforms. My most recent professional development studies included a full-stack web development immersive to challenge and enhance my problem-solving and logic skill sets. During this 12-week program, I built a game application using HTML, CSS, and JavaScript, a fashion wholesale application using Ruby on Rails, a payment logging application using NodeJS, Express, and MongoDB, with Twilio integrated as a third-party API, and a policy management application in MERN stack. Understanding the structure and operation of a business in addition to the digital space can come with many challenges, but I have the skills needed to bridge the communication gap in the technical and non-technical teams. In 2014, I also established a passion project turned small business in product development and white-labeling for photo booth brands. We originally launched adopting the B2C model but now operate as B2B with brands across LA, SF, NYC, and PA.

 

My specialty and passions include working with but not limited to non-profits, technology start-ups, consumer packaged goods, and fashion brands.

Platforms & Skills: Microsoft Office, User Testing, Usability Testing, Trello, Git/GitHub, HTML, CSS, JavaScript, Bootstrap, Ruby on Rails, MERN Stack, Third Party APIs, PostSQL, SEO, Shopify, Squarespace, WordPress, Photoshop, Lightroom, QuickBooks, Sales, Customer Service, Customer Support, Branding, Marketing, and E-Commerce

During my spare time, you will most likely find me hanging with my pup while woodworking, urban gardening, propagating NASA-recommended plants, and mastering the craft of ceramics. I also thoroughly enjoy watching various sports games, reading/studying/working or listening to podcasts at a coffee or milk tea shop, attending local concerts, taco stand-hopping with my friends...or eating pizza...or fries...or sushi...or ramen...yum. 🌮 🍕 🍟 🍣 🍜

Podcast playlist & faves: Foundering, HBR IdeaCast, NPR News Now, Snacks Daily, Taste Radio, & Yang Speaks

 

WORK

*Additional projects and scope available upon request.

CONNECT FOUR

Connect Four (Simpsons-themed!) is a game application and was the first project I built during my full-stack immersive program. This application was built using HTML, CSS, and JavaScript within a 3-day sprint

 

Trello 

Review Code

Application

LINESHEETS

Linesheets is a B2B application for fashion wholesalers to display their merchandise collection digitally in a simple and clean gallery-like layout and was built using Ruby on Rails within a 5-day sprint

 

Trello 

Review Code

Application

PayUp

PayUp is an application that keeps track of family and/or friends that owe money and sends text messages as a friendly reminder. This application was build in Node.js, Express, MongoDB, and Twilio integrated as a third-party API and was built within a 5-day sprint with two other team members

Pitch Deck

Trello 

Review Code

Application

Policy Manager

Policy Manager (BETA) is an application for small business owners to allow management of important information regarding their business, like policies. Policy Manager (BETA) was built in React, Node.js, Express, MongoDB, and Mongoose within a 4-day sprint

Pitch Deck

Trello 

Review Code

Application

Stamps.com Online

5 Feature Improvements for Stamps.com Online "Mail" page during my initial phone interview. This assignment focused on the application's features, UX and UI design

Features Presentation

Application

Flash Seats

User Stories on Flash Seats' mobile product. This presentation was created as a quick, personal project to help improve on the application's features and UI design while using it to purchase tickets to a Clippers game

User Stories Presentation

Mobile Application

Marketing & Design

Email campaigns for a client's Spring and Summer collections. All designs were created in Adobe Photoshop

View Spread

Photography Portfolio

Freelance Photography Portfolio for 2011 - 2016 clients. All photographs are edited with Adobe Lightroom and Photoshop

View Portfolio

@henrithedoggo social media

Social Media content creation and management for @henrithedoggo. Slowly building his following to become insta-dog famous. Kidding, but not really kidding...

View Instagram

 

CONTACT

Let's connect, I'd love to hear from you! Please fill out this form with inquiries you may have.

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