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Hi, my name is Loretta.

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General Manager.

Business & Tech Consultant.

Plant Enthusiast.

Pawrent.

Nice to e-meet you!

As a consultant, I develop effective business growth opportunities in the following disciplinaries (yes, I truly enjoy wearing many hats):

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+ Account/Project Management

+ Brand Identity & Messaging

+ Budgeting + P&L Analyses

+ Business Strategy & Development

+ Creative Direction

+ Data Analysis

+ Product Research & Development

+ Sales & Omnichannel Marketing 

+ UX/UI/Web Development

I recently served as General Manager at a growing beverage CPG holding company. I audited and redeveloped the overall strategy for their flagship product, resulting in a 50% decrease in operational costs and a 40% increase in brand exposure within one quarter. I managed logistics among our 3PL partner, sales team, and 4 major distributors. Concurrently, I spearheaded a second brand set to launch last Fall (on pause indefinitely due to COVID). The branding design process life-cycle took a total of 10 months to complete. I regularly visited retailers for R&D, merchandising analyses, and reviewed numerous brands to better understand how to maximize our product label space. Additionally, I did extensive research on the FDA rules and regulations required on RTD beverages to make sure the NFP would be in compliance once distribution began. Instead of hiring a CPG design agency, I utilized my network and contracted a friend to work with me and help bring my design concept to life. I improved the initial formulation by enhancing its flavor profile and efficacy with the help of our formulation partner. Six SKUs were set to be produced for the pilot run. Simultaneously, I started working on the brand's go-to-market strategy for Y1.

I am a former insurance underwriter (7 years, baby) that is data-driven and has a keen eye for design. To date, I have successfully optimized marketing, operations, and restructured strategies for numerous small businesses with up to $800K in annual revenue (project details and scopes available upon request!). My most recent professional development studies included a full-stack web development immersive to challenge and enhance my problem-solving and logic skill sets. During this 12-week program, I built a game application using HTML, CSS, and JavaScript, a fashion wholesale application using Ruby on Rails, a payment logging application using NodeJS, Express, and MongoDB, with Twilio integrated as a third-party API, and a policy management application in MERN stack. Understanding the structure and operation of a business in addition to the digital space can come with many challenges, but I have the skills needed to bridge the communication gap in the technical and non-technical teams. In 2014, I also established a passion project turned small business in product development and white-labeling for photo booth brands. We originally launched adopting the B2C model but now operate as B2B with brands across LA, SF, NYC, and PA.

TLDR;

Startups are my passion. I love working at the ground level and growing with a business. I understand the hustle and grind and am very comfortable taking extra responsibility and ownership to fill different needs as they arise. At the end of the day, I do everything necessary to help the company move forward, diving in to find solutions to problems and develop strategies for growth. My expertise includes working with non-profits, technology start-ups, consumer packaged goods, and fashion brands.

Platforms, Programming Languages & Skills: Microsoft Office, User Testing, Usability Testing, Trello, Git/GitHub, HTML, CSS, JavaScript, Bootstrap, Ruby on Rails, MERN Stack, Third Party APIs, PostSQL, Shopify, Squarespace, WordPress, Photoshop, Lightroom, QuickBooks, Leadership & Management, Digital Marketing, Project Management, Strategic Planning, Sales, Customer Service, Customer Support, Branding, Marketing, and E-Commerce

During my spare time, you will most likely find me hanging with my pup while woodworking, urban gardening, propagating NASA-recommended plants, and mastering the craft of ceramics. I also enjoy watching various sports games, reading/studying/working or listening to podcasts at a coffee or milk tea shop, attending local concerts, taco stand-hopping with my friends...or eating pizza...or fries...or sushi...or ramen...yum. 🌮 🍕 🍟 🍣 🍜

Podcast playlist & faves: Foundering, HBR IdeaCast, NPR News Now, Robinhood Snacks Daily, Taste Radio, and Yang Speaks

Want to work on a project together? I'd love to hear from you! Let's connect!

 

Thanks for submitting! Please allow up to 24 hours for me to get back to you. Talk soon!